What is a serum and how to use it ?

30.07.21 03:30 AM Comment(s) By palcewa

What is a serum and how to use it?

  Serum is a cosmetic product that must be used correctly and chosen for your skin very carefully. The main property of the serum is to introduce and enhance the effect of other cosmetics on the skin. Serum is more effective than moisturizer or mask, even if they have the same active ingredients. In addition, the light consistency penetrates the skin more easily.

Usage of serum should be very careful: you need to know the type of your skin, and its specific problem. For example, you have very dry skin. You use a moisturizing and nourishing face cream, but its action is not enough. In this case, you need to add a moisturizing serum to your care, which should be used before using your favorite cream, the effect of which you want to enhance. If the cream for problem skin, prone to break outs, and the serum moisturizing - then there will be no miracle. It is necessary to compare the effect of the cream in combination with the serum, and even sometimes the components of the cream and serum.

  The biggest difference between a serum and a cream or emulsion is what is not included in the composition. Serums do not contain occlusive or air-impermeable ingredients that prevent water from evaporating. They also contain fewer thickeners and have a water base. Serums contain the most powerful dose of vitamins A, C, and E, as well as any other ingredients you can use to address specific local problems.

How to apply serum?

For maximum effect:


·  After cleansing the face and toning, apply a few drops of the serum and evenly distribute it over the skin of the face, neck and décolleté.

·  No need to give up your favorite moisturizer. Apply the serum first, then apply your cream. Together, they will work even better.

·  Is your serum too expensive to use twice a day? Use the serum as a booster, adding a couple of drops to the moisturizer, so the product will be enough for you for a long time.

If you want to improve your skincare routine, then it's time to add serum to your routine.


Our top 3 serums:

Intensive Brightening Serum with Vitamins C&E and Hyaluronic Acid

Eco-Balance Prebiotic Serum

Intensive Hydrating Serum with Organic Edelweiss, Hyaluronic Acid and Provitamin B5



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